Honestly, I had to smile when I saw this discussion. That’s inviting the k-boppers to come trash our je hate_meme party again. As for the likeness, I zap on music television and I see the same crap. The only difference is, it’s our boys! XD. That makes it ok! haha. If you want something meaningful you don’t listen to pop, I’ve said that countless times. So don’t expect PVs to suddenly become refreshing and creative.
I think the most creative promotion video NEWS has out to date is “Happy Birthday”. It sounds silly, but I think it is. It might not be the most pleasing or the pv you can fangirl the most on, but I think it’s pretty creative if you forget the sugarcoat. ;)